Editors note: Today’s guest blogger is Danny Chi, director of engineering at Tripping.com. Read how Tripping.com and Google for Work Partner Navagis used Google Maps APIs to improve user experience and increase Tripping.com’s revenue and traffic – which has gone up by more than 2,000% over the past 12 months.
At Tripping.com, we aggregate vacation rentals from dozens of sites to help vacationers find the right listing from more than five million properties in 150,000 destinations. Our goal is to make it the worlds largest website for researching vacation homes and short-term rentals.
To do that, we need to create the best customer experience to drive traffic and to turn website visitors into guests. That’s why we chose the Google Maps APIs, which let us build an easy-to-use interface with fast loading times and the ability to scale. The APIs also allow the maps to zoom in and out, and accurately confirm rental addresses from the sites we search.
Going with Google Maps APIs gave us access to vast and accurate location data. We also tapped into a world-class ecosystem of partners by choosing Google for Work Partner Navagis to help with licensing and technical advice on how best to start using Google Maps APIs.
When a user visits Tripping.com, they search for where and when they plan to vacation. We send the search to multiple vacation-rental sites, and we use the Google Maps JavaScript API to layer the results onto a Google Map. The left side of the screen displays the map with pins. The right side of the screen displays a photo of each rental. Users can click a pin to display the photo of the rental, and click the photo for more details and to complete their booking.
The Google Places API helps the site automatically scale the map to match searches. For example, if the user searches rentals in Paris, the Places API indicates the correct zoom level to display listings. If, instead, he searches for the Eiffel Tower, it will do a tighter zoom. The Places API also helps ensure accurate address data since in some cases the rental owners don’t provide complete address information.
With the help of the Google Maps APIs, Tripping.com’s traffic has grown 2,918%, to more than two million unique monthly visitors. So thanks to the Google Maps APIs, we’re not only keeping our visitors happy—we’re also seeing great business benefits as well.
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